American Hat Co. | Sombreros de Fieltro 100X a 1000X

American Hat Company

American Hat Company has been manufacturing in Texas for over a century and is the brand purchased by the cowboy who already knows what he wants. We carry eighty-nine models, mostly in felt, with prices starting around $480 and going up to $3,759.99 for the 1000X.

The palette includes black, silver belly, silver sand, pecan, steel, chocolate, cherry, natural, midnight blue, tuscan, and evergreen. We shape all of them in-store at no cost. Free shipping on orders over $200, and you can try them on in Selma, NC and Columbia, SC.

Open Crown

Twenty-nine of the eighty-nine models come with an open crown, meaning no factory crease. They are intentionally purchased this way so that the hat shaper can give them the exact shape the customer desires. This is how people who already know what shape suits them buy.

If you've never bought an open crown, do not order it online without speaking to us first. Come to the store or call us, and we'll help you decide on the crease before shaping it, because once it's shaped, it's not easily undone.

The Grades

American Hat uses X-grade levels like other brands, but starts higher. The 100X, between $1,139.99 and $1,309.99, is the entry level; the 200X, at $1,389.99, is the mid-range; the 500X, at $2,229.99, shows a notable increase in fineness; and the 1000X, between $3,189.99 and $3,759.99, is a lifelong piece.

We also carry limited edition anniversary models that are released in short runs and are not restocked.

The Colors

Silver belly and silver sand are the traditional working tones and the most versatile. Black is the most formal. Pecan and chocolate are the everyday browns that forgive dust. Steel and midnight blue are the modern grays and blues. Cherry, Tuscan, and evergreen are seasonal colors released in short runs, so if you like one, don't wait for a restock.

How to Combine It

An American Hat calls for boots of equivalent quality. Pair it with an Ariat shirt, Cinch or Wrangler jeans in a dark tone, and boots in a leather tone that complements the hat's color without copying it. Finish with a premium belt and a Montana silver buckle. If the event calls for something more formal, add a rancher jacket.

Sizes

American Hat follows standard American sizing. Measure around your head one inch above your ear with the tape level. If you fall between two sizes, take the larger one, because felt can be steam-shrunk but not stretched much. If your head is an elongated oval shape, it's better to have it shaped in-store than to order it blindly. Call Selma at (919) 351-0295 or Columbia at (910) 596-7393.

Care

Handle the hat by the brim, never by the crown, as squeezing the crown is what breaks the crease over time. Store it upside down or in a hat case. Brush counter-clockwise after each use. If it gets wet, let it air dry upside down at room temperature, away from heat. We carry brushes and cleaners in-store and online.

Frequently Asked Questions

Where are American Hat hats manufactured?
American Hat Company manufactures in Texas, United States.

What is an open crown hat?
It is a hat without a factory crease, so that the hat shaper can give it the exact shape the customer desires. Twenty-nine of the models we carry come this way.

How much do American Hat hats cost?
The range goes from about $480 up to $3,759.99, with the 100X around $1,139.99 and the 200X at $1,389.99.

What does the X number mean?
It indicates the beaver fur content in the felt. A higher X means finer and denser felt, better water resistance, and it retains its shape longer.

Do you shape hats in-store?
Yes, at no additional cost. If you buy an open crown, we recommend coming to the store or calling us before deciding on the crease.

What color should I buy first?
Silver belly if you want the traditional work tone, black if you are looking for the most formal and versatile option. Both combine with almost everything.

What other felt brands do you carry?
Stetson, Larry Mahan, Resistol, Rodeo King, Cuadra and Tacchino in open crown.

Do you carry American Hat straw hats?
Yes, we have the American straw line separately for the warmer months.

Do you offer free shipping?
Yes, on orders over $200. All hats in this collection qualify.

Can I try it on in-store?
Yes, in Selma, NC and Columbia, SC.