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Find your nearest La Herradura store.

  • Selma, NC

    Visit our Selma store for western boots, hats, apparel, and in-store service.

    171 Meghan Circle
    Selma, NC 27576

    Monday - Thursday: 10am - 8pm
    Friday - Sunday: 9am - 9pm

    (919) 351-0295

  • Shop authentic western style and receive personal service at our Columbia store.

    7380 Two Notch Rd
    Columbia, SC 29223

    Monday - Thursday: 10am - 8pm
    Friday - Sunday: 9am - 8pm

    (910) 596-7393

  • Virginia — Coming Soon

    Coming Soon

    A new La Herradura store is coming to Virginia. More details will be announced soon.

    Virginia location
    Address coming soon

    Opening soon

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Larry Mahan Hats | 6X to 1000X Felt Cowboy Hats

Larry Mahan Hats: Premium Felt Cowboy Hats

Larry Mahan built his name winning six all-around world champion titles before the hats ever carried it, and that rodeo standard is still what the line is measured against. At La Herradura Western Wear we stock thirty-three Larry Mahan felt hats across the full X range, from the 6X Real at $409.99 up to the 1000X Imperial at $2,769.99, in black, silver belly, platinum, white, brown, fawn and black cherry.

Every hat in this collection can be shaped and creased to your preference in store. Bring us the crease you want and we will set it. Orders over $200 ship free, and you can be fitted in person at our Selma, NC and Columbia, SC locations.

Understanding the X Rating

The X number tells you the fur content of the felt. Higher X means more beaver in the blend, which gives a firmer body, a finer surface, better water resistance and a hat that holds its crease for years rather than seasons.

The 6X Real at $409.99 is the entry into the line and the right choice for regular wear, dances and weekends. The 10X Jerarca at $519.99 and 10X Douglas at $599.99 step up in felt density with a noticeably smoother finish. The 20X Pinnacle at $649.99 and 30X Opulento at $789.99 are where the hat starts to feel genuinely premium in the hand, and the 30X is the most popular tier we sell for men buying a hat to keep. The 100X Independencia at $1,179.99, 500X Superior at $1,809.99 and 1000X Imperial at $2,769.99 are heirloom pieces, bought for a wedding, a milestone, or a collection.

Choosing a Color

Black is the most formal and the most versatile, and it pairs with black and dark cherry boots without thinking about it. Silver belly and platinum are the traditional working colors, warm grey tones that go with brown and honey leather. White reads dressy and shows every mark, so it suits events more than daily wear. Brown, fawn and black cherry are the everyday colors, forgiving with dust and easy to pair with a saco in camel or chocolate.

Building the Look

A felt hat sets the tone for everything under it. Pair a Larry Mahan with a crisp Ariat shirt, dark rinse Cinch or Wrangler jeans, and boots that match the leather tone rather than the hat, from our men's boot collection or the Cuadra line. A premium leather belt with a Montana silver buckle finishes it. If you are comparing brands before you commit, we also carry Stetson, Resistol, Rodeo King and American Hat felts, plus Larry Mahan straw hats for summer.

Sizing

Larry Mahan hats run true to standard American hat sizing. Measure around your head about an inch above the ear, keep the tape level, and match that measurement to the size chart. If you land between two sizes, take the larger one, because felt can be steamed down but not stretched much. Long oval head shapes should be shaped in store rather than ordered blind. Call Selma at (919) 351-0295 or Columbia at (910) 596-7393 and we will walk you through the measurement.

Care

Handle the hat by the brim, never the crown, since pinching the crown is what breaks a crease over time. Store it upside down on the crown or on a hat rack, never flat on the brim. Brush counterclockwise with a soft felt brush after each wear. If it gets wet, set it upside down at room temperature and let it dry slowly, away from heat. A hat case is worth buying alongside any hat over 30X, and we carry cleaners and brushes too.

Frequently Asked Questions

What does the X mean on a Larry Mahan hat?
The X rating reflects how much beaver fur is in the felt blend. A higher X gives you a denser, finer, more water resistant felt that holds its shape longer.

Is a 6X Larry Mahan good enough for regular wear?
Yes. The 6X Real is built for everyday use and is the tier most customers start with. The higher X ratings are about refinement and longevity rather than basic durability.

How much do Larry Mahan hats cost?
Our range runs from $409.99 for the 6X Real to $2,769.99 for the 1000X Imperial, with the 30X Opulento at $789.99 sitting in the middle as the most popular tier.

Can you shape the hat for me?
Yes, we shape and crease every felt hat in store at no extra charge. Tell us the crease you want when you visit.

What color should I buy first?
Black if you want the most formal and versatile option, silver belly if you want the traditional working color. Both pair with almost everything.

Does Larry Mahan run true to size?
Yes, they follow standard American hat sizing. If you are between sizes, order the larger one.

Do you offer free shipping?
Yes, on all orders over $200. Every hat in this collection qualifies. See our shipping policy.

Can I try one on in store?
Yes, both our Selma, NC and Columbia, SC stores carry the Larry Mahan line and can size and shape you in person.